Saturday, 7 September 2013

Justin Timberlake: The secret of his success.

Justin Timberlake is only 32, but his CV is already stuffed with Grammy Awards, critical accolades and multi-platinum albums. His recent one, 20/20, his first studio release since 2006, is the year’s biggest-seller so far in the US, with a sequel on the way in September. In between, he’s squeezing in a few stadium concerts with his pal Jay-Z, as one half of Legends of the Summer, which is shaping up to be  one of the summer’s biggest tours.
But his most impressive accomplishment just might be that he hasn’t turned into Shaun Cassidy, Tiffany or any number of former teen idols. Nobody thinks of him as the former singer in N’Sync anymore, let alone a Mouseketeer.
For what might’ve been, check out 19-year-old Justin Bieber. “I’m an artist and I should be taken seriously,” Bieber complained at the Billboard Music Awards a few weeks ago. This from a guy who tried to smuggle his pet monkey across international borders. He appears to have entered the temper-tantrum stage of his kiddie-pop years, prompting many pundits to question whether he’ll have any kind of career left once he hits adulthood.
Such is the way for most pop idols who find fame around the same time they reach puberty. The usual lifespan for most is about three or four years, and then they become punch lines or has-beens. Each decade had a few who burned holes in the hearts of adolescents and then burned out when their audience grew up. The ‘60s packaged the Monkees and the Cowsills; the ‘70s served up Bobby Sherman, the Partridge Family andthe Osmonds,; for a brief time in the ‘80s, it was all about Debbie Gibson, Tiffany and New Kids on the Block; the ‘90s produced Britney Spears, the Backstreet Boys and N’Sync; and the 2000s brought the flourishing of the Disney/Nickelodeon franchise and the emergence of Lindsey Lohan, Hilary Duff and Miley Cyrus.

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