(CNN) -- Remember when supermodel Linda Evangelista said she didn't "wake up for less than $10,000 a day?"
The provocative comment -- made in Vogue magazine in 1990 -- haunted the Canadian beauty for the rest of her career. But fast forward two decades and $10,000 now seems like a paltry figure in comparison with today's "modelpreneurs."
How about rousing yourself from bed to the tune of $42 million a year? That's how much Brazilian Gisele Bündchen earned in 12 months, according to Forbes magazine's latest list of the world's richest models.
If it seems impossible to earn that much money from sashaying down a catwalk alone, then that's because it is. Bündchen doesn't make her millions simply from modeling -- she makes them through lucrative endorsement deals with everyone from H&M to Chanel, and her own line of sandals with footwear company Grendene.
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A new generation
Enter a new era of supermodel-turned-supermogul, where girls as young as 16 start carving brand names for themselves from the moment they hit the fashion runway.
"If you look at the top models, they probably make 10% to 15% of their money from the catwalk -- the rest is really made from endorsements and brands," said Ryan Schinman, chief executive of Platinum Rye Entertainment, which represents corporations that partner with celebrities.
"It used to be retired models who created their own brands. Now a lot of newer girls are thinking about it from the very start -- you don't need to be in the business for 10 years to build a name for yourself anymore."
Schinman pointed to the rise of social media in helping young models build a global following. By using Instagram, Facebook, and Twitter they can reach out to the public with more ease than ever before -- and push their brand.
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